Q Analysis and investigation of web analytics when legitimately executed, adds to incredible change with respect to execution of a business. Web analytics analysis and investigation involves deciding the way that drove the customers to the webpage. Businesspeople and also business people utilize this belief system to pull in customers with the goal that they can have a business opportunity for their merchandise and ventures and furthermore in advancing their products. Web analytics analysis and investigation involves breaking down the conduct of guests when they visit a specific site in the web (Dykes, 2012).